Sears to Launch LL Cool J Line

Sears to Launch LL Cool J Line
June 05, 2008

Hoffman Estates, Ill.-based Sears Holding Corp. announced its partnership with rapper LL Cool J to launch the clothing brand LL Cool J for Sears, according to Women's Wear Daily. The new collection will feature casual wear for juniors, young men, girls and boys; and is scheduled to launch September 2008 at 450 of the company's stores. According to Sears, it will build in-store shops for each department that houses the brand, and prices will range from $22 for a graphic tee to $50 for a pair of jeans. Sears operates 3,850 stores throughout North America.

Produced by: Nielsen Business Media, a part of the Nielsen Company
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