H&M and The Sims Partner for New Outfit Design

H&M and The Sims Partner for New Outfit Design
July 03, 2008

Stockholm, Sweden-based apparel retailer H&M and The Sims, a Redwood City, Calif.-based Electronic Arts Inc. label, have given details about an outfit designed by a player of The Sims 2 that will be available in nearly 1,000 H&M stores worldwide. Sims players submitted fashion designs inspired by H&M to The Sims 2 Fashion Runway, from which H&M selected the winning outfit. The outfit will hit stores beyond the United States and Canada beginning July 6, and will be available in North America July 31.

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