Apple Opens Its Largest Store To Date in Boston

Apple Opens Its Largest Store To Date in Boston
May 16, 2008

Cupertino, Calif.-based Apple Inc. unveiled its newest retail store on Boylston Street in the heart of Boston's historic Back Bay yesterday. The Apple Store Boylston Street is Apple's largest store in the United States, measuring about 20,000-sq.-ft. with two floors of Macs, iPhones and iPods for customers to experience hands-on, as well as a top floor dedicated to services including the Genius Bar and personal training through Apple's One to One program. The Apple Store Boylston Street also introduces Pro Labs to Boston, offering free, in-depth training on Apple's pro applications including Final Cut Pro. The staff at the Apple Store Boylston Street includes more than 165 trained Specialists, Geniuses and Creatives. The store offers free advice at the Genius Bar, in-store workshops and special programs for kids. Customers can also book a free appointment with a Personal Shopper to get expert buying advice. Apple now operates 210 stores in five countries, including the United States, United Kingdom, Japan, Canada and Italy.

Produced by: Nielsen Business Media, a part of the Nielsen Company
	Hospitality Design \| Kitchen & Bath Business \| Display & Design Ideas Multi-Housing News \| Commercial Property News \| Impressions

DDI has been heralding the latest retail store design ideas since 1988 and has become a trusted source for all things retail. When DDI first appeared 20 years ago, the market was right for a magazine that focused on the retail environment. DDI has grown to become the retail design resource for store design concepts and a trusted guide to retail design ideas. DDI carefully chronicles the changes and focuses on the things that generate a buzz the world over in the retail industry.