Toys "R" Us Counts Down to Star Wars Toys Release Date

Toys "R" Us Counts Down to Star Wars Toys Release Date
July 01, 2008

Wayne, N.J.-based Toys "R" Us is installing countdown clocks in every store across the nation in anticipation of its July 26 launch of Star Wars: The Clone Wars toys, construction sets and role-playing accessories. Toys "R" Us partnered with Lucasfilm Ltd., leading the retailer to create "stunning in-store boutiques, an unparalleled assortment of products and exclusives and up-to-the-minute countdowns to Star Wars excitement throughout the year," said Greg Ahearn, senior vice president of marketing and e-commerce for Toys "R" Us, U.S. More than 255 stores nationwide will hold celebrations at midnight on July 26 to give fans their first opportunity to purchase the toys and to participate in in-store costume contests and games.

Produced by: Nielsen Business Media, a part of the Nielsen Company
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